NEW MOVER MARKETING

Ever Heard Of "New Mover Marketing"? It's What We Do.

New homeowners are an amazing market segment who need a wide range of goods and services and will spend their dollars to get what they need. Even though they may be small in numbers, when it comes to lifetime value, there is no more profitable customer. Marketing your business specifically to new homeowners is what is commonly referred to as “New Mover Marketing”. If you’re not taking advantage of this type of marketing, you’re missing out.

According to a recent study from the National Association of Home Builders (NAHB), new homeowners purchase more products and services within the first six months after moving than an established resident spends in a three-year period.

These new homeowners spend money on:

• • Services – 99% of new homeowners spend money on professional services. These include new doctors, new beauty salons, new dentists, new mechanics, new dry cleaners, etc. in the first 30 days after buying their home.
  • Window Coverings – 57% of new homeowners spend money on Window Coverings in the first 30 days after buying their home.
  • Pest Control – 70% of new homeowners will buy a pest control contract in their first year
  • Landscaping – 51% of New Homeowners will have landscaping work done on their new home in the first year.

In 2021, the U.S. Census Bureau estimated that 27 million people, or 8.4% of the population, relocated between states. These new homeowners needed to find new mechanics, family practioners, dentists, restaurants and so on. If you want to differentiate yourself from the competition, you need make sure that these prospective new clients are aware of your brand as soon as possible.

That's where LOKL® comes in.